Marketing Analyst with More Then 30 Years Experience
High performing, experienced analyst and marketing manager who enjoys synthesizing an individual voice with ten, hundreds, even thousands of others to transform words into numeric data to drive business decisions and profitability. Using data-driven actionable insights, I convey market conditions, trends, emergent segments, product and communication distribution and competitor actions. I present well-organized, concise, articulate reports and presentations of data and information useful in deeply understanding consumer behavior and attitude, customer service, product development and use, competitors and competitive actions, and product distribution.
Career Highlights
- Experience with on-line, real time, and mobile primary and secondary research methodologies for quantitative and qualitative information.
- Experienced in developing and managing research projects and high performing teams
- Expert at design, construction, and implementing integrated market research and competitive intelligence projects
- Holistic approach to research including:
- Proprietary, primary, and secondary research
- Interviews; expert, executive, and stakeholder
- Questionnaires; on-line, real time, and mobile
- Focus groups - Experienced in statistical analysis for predictive analytics; descriptive, frequencies, crosstab, regression, and conjoint analysis for pricing strategy
- Knowledgeable in applying meaning and insight to data that drive revenue through business strategy and tactics in consumer and customer focused industries
- Expert report writing and visual presentation
- Highly developed and articulate verbal speaking and presentation skills
- Keen observation, listening, and search abilities
- Product expertise; IBM SPSS®, Qualtrics, Survey Monkey, Microsoft products
- Master of Science: Marketing Management,The Lally School of Management and Technology, Rensselaer Polytechnic Institute, Hartford, CT
- Bachelor of General Studies: Marketing Management, University of Connecticut, Storrs, CT
